6.2

How to have ideas

AI & LLMsIndustry CriticismCareerTools & Products

Benn uses the board game Codenames as a metaphor to argue that LLMs, like dense semantic maps, converge on predictable answers because they know too much, while humans—sparse and random by comparison—are forced to make unexpected connections that generate genuinely novel ideas. He proposes that good ideas come not from focused rumination but from 'manufacturing collisions': keeping a half-formed thought simmering while doing something else, letting the randomness of the world strike it like flint. He extends this to AI, suggesting that chaotic multi-agent collaboration (agents working on unrelated problems) may generate more interesting ideas than coordinated subagent swarms, and closes with the insight that an 'interesting idea' cannot be given—it must be personally discovered through connection.

Ideas emerge from random collisions between a half-formed thought and the world's noise—not from focused staring—and since an 'interesting idea' is a personal connection rather than a transferable fact, neither intense rumination nor AI can manufacture it for you.
  • 6

    This—how little we know—seems to be exactly what makes us interesting. When we think about stuff, we have to connect it with other stuff that's slightly strange and random, because, on the sparse shelves of our mental library, all we know are slightly strange and random things.

  • 8

    We can never be 'given' an interesting idea, because the idea itself is not what's interesting. What's interesting is the connection between us and it.

  • 5

    Coordination is a problem. LLMs tend to ground themselves tightly around their goal, and if subagents are told what to do, they all localize themselves in the same neighborhood of ideas.

  • 7

    Every time, I'm surprised by the effectiveness of wandering through many things, and the futility of thinking about just one.

  • 5

    There is a bridge; a parallel; an unexpected analogy that overlaps with your idea, like two interstates converging briefly before splitting again. And it's down that other highway—when your idea maps to that other one, and the other one takes you somewhere new—where the most interesting stuff lives.

reflective, playful, philosophical